A graphic designer is an artist, specializing in various forms of media. Some work in animation, illustration, photography or layout design. Many graphic designers freelance while others work for a company. The field is huge and constantly changing.
Studying the various areas of graphic design and selecting a preferred medium is the first step toward becoming a graphic designer. Watching market trends and technology trends can help narrow the choices for many artists.
Based on the field a person chooses to study, he or she should research schools to find one that is best suited, not only in terms of subject, location and affordability, but also in terms of alumni. Has the school turned out leaders in the field? Can the school help with job placement after graduation? Are there internship opportunities through the school?
Even during school, students begin developing their portfolios. Some samples are mockups created for school as an assignment, while others are pro-bono or low-paying jobs students obtain from small businesses or through family and friends. Experience in and out of the classroom helps students better determine their expertise and preference before entering the workforce. Additionally, they are in a great position to further specialize their studies, as they are still in school.
Throughout his or her career, a graphic designer should maintain his or her portfolio and stay abreast of trends in his or her specialty. Attending shows and conferences help graphic designers stay fresh and relevant.
Finally, the goal is to be the best. The best graphic designers have great web sites with an online portfolio. Catching the eye of a potential client is hugely important for a graphic designer. Perception is everything. To that end, displaying samples from prominent clients can create a great perception of value and quality or the designer.