Color Psychology and Graphic Design

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Author: Bharat Bista

Colors have psychological impacts. They are attributes of eyes, but are the chemistry of the mind. Colors are perceived though pupils, and the effects are produced with associated nerves to the brain neurons.

Light reflecting through objects in different wavelengths and frequency stimulates different “cones” or color receptor cells of the retina in the eyes and makes perception possible for different colors.

Colors influence people through psychological changes and are associated with certain feelings and meanings. Colors exist everywhere else, it is omnipresent. Colors represent cultural, social customs and emotional values and its use in arts, printing, designing, websites, graphics, etc. – these days are unavoidable. Continue reading

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What Does It Take to Become a Graphic Designer?

Designer at work

Author: Avi Solutions

Being a graphic designer is a career that is ideal for anyone who loves to use words and pictures to communicate ideas and messages to other people. Graphic designers are used for a whole variety of different jobs in lots of different fields which can include things like:
•    Advertising on posters and in magazines.
•    Designing the layout of websites for companies.
•    Creating CD-ROM pages.
•    Designing logos, letterheads and other branded material for companies.
•    Creating brochures.
•    Designing leaflets and handouts.
•    Designing effects and credits for movies and television.

A graphic designer can do all of these and more as it is such a wide ranging and challenging job, but many people choose to focus on one or two specific areas and make them their specialty. Being a graphic designer is also very rewarding for anyone who has a keen interest in advertising and the way that design can influence people. Continue reading

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Benefits of Graphic Designing Combination with Website Design

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by Alan L Smith

Graphic design holds great position of importance along with website designing although both processes are different from each other. Graphics is more associated with the creative part whereas website design with the coding side. Their combination leads to a site that is good looking and appealing. Those who fail to recognize the importance of application of graphic design in websites, fail to generate the sites that are attractive. Adding visual appeal to a site goes a long way in deciding their success level.

From visual aspect, graphics are of paramount importance on a site. A picture can convey many messages or information that sometimes words fail to tell. It is easy for people viewing a site to connect better to graphical designs. Sometimes these designs establishes strong emotional bonding with the customers. It is obvious that visitors like to see images that are good looking and attractive and comeback to such sites for regular viewing. Adding and updating the pictures on regular basis is an extra benefit for the website owners. This goal can be very well achieved with the help of graphic designing. Continue reading

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Unique Website Design Benefits

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The concept of web designing has been created to facilitate communication between user and content effectively. Designing for the web means designing in consonance with the way people actually use the web, not how we think they should.

  • Surfers skim pages for clues, instead of reading
  • They make quick decisions, instead of judging and evaluating the website by looking at the complete picture.
  • They are driven by their goals, not ours.

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Examples of Bad Web Site Graphic Design

iStock_000000340287XSmallThere are two major problems inherent in most graphic design for the Internet. One of is ‘too much’ and the other is ‘no connection’. Designers tend to put ‘too much’ emphasis on the graphic elements which can take away from the actual site content, and they tend to have images and graphics which don’t really connect to their website’s purpose or theme. Remember that there is no magic formula for a successful website or even for good graphic design. This article is designed to clarify and answer the questions a potential audience will ask themselves when looking at your graphic design.

There are VERY successful websites that use the “bad” techniques labeled here, but generally and for a large number of websites it will be to their great benefit to at least consider the following critique of graphic design for the Internet. Too many designers put the visual elements above the actual content of site. For most purposes this is a bad design trait. Continue reading

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